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Bank Account offer with new Mercedes

Consumers in the market for a new bank account have gotten used to three-figure bonuses. Now, one bank is dangling a $60,000 car — if you have a spare $1 million to stash away. A new offer from C1 Bank, a Florida community bank with assets of $827 million, promises new customers their choice of one of four new Mercedes in exchange for depositing $1 million in a five-year certificate of deposit. “We’ve had lots of questions about it,” says chief executive Trevor Burgess. “Nobody has taken us up on it yet, but we’re only on day two.”It’s not all that unusual for banks to offer big-ticket freebies in exchange for a hefty deposit. As we reported last year, Chase offered New York City customers who deposited $100,000 a bonus of two free front-row tickets for a sports match, musical or concert. That was worth as much as $1,000, the equivalent of a 2% rate. “Typically, these kinds of schemes are about competition, getting customers and cash,” says Dennis Moroney, a director of research a...