Famous Unilever Company Personal Care Brand hot news online

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Axe
In the film The Matrix, Keanu Reeves is given two choices. He can either take a blue pill and wake up in the morning as if nothing has happened or pop a red pill and enter the unpredictable 'wonderland' of the Matrix. As millions of guys around the world know, Axe has taken the red pill.

Axe takes the 'red pill'

With its coolly seductive fragrances and packaging, the brand has established itself as the world's top male grooming brand by coming up with a constant stream of new ideas to keep guys a step ahead in the mating game. Each year, for example, we launch a new deodorant fragrance.

Adventurous & unconventional

 We've also taken the brand into a number of new areas, including shower and hair gels. Our award-winning ads and marketing are equally adventurous. In Colombia, for instance, a female Axe Patrol visits bars and clubs, frisking guys and applying body spray. Unconventional media channels are also being used.

Giving guys the edge in dating game

 First launched in France in 1983, Axe is now giving guys the edge in the mating game in more than 60 countries. It holds the number one position in several European and Latin American markets, plus has an increasingly powerful presence in Asia and the US, where it was launched in 2003.

Key facts

• World's most popular male grooming brand
• Excellent track record of advertising awards, including 10 Cannes Lions
• Established leaders in Europe and Latin America
• Developing strong positions in new markets, especially in the US and Latin America
• Sold as Lynx in the UK, Ireland and Australia   

Brylcreem

Brylcreem has been styling confident men since 1928. Our new formulations build strength, style, and substance.

Brylcreem - it's amazing where good hair gets you

Brylcreem was a sensation when it was launched in 1928, giving a generation of men the freedom to style their hair with confidence. Those classic Brylcreem looks are still hugely popular – but the Brylcreem of today gives men hundreds of choices when it comes to styling their hair.
Our gels, waxes, creams, clays and the original paste – all formulated to include the latest in styling quality and power – give hair strength, substance and texture. All that needs to be added, is flair.

Join the Brylcreem boys

England cricket star Kevin Pietersen is the latest in a line of confident men who have held the title of Brylcreem Boy. The Test, One Day International and Twenty20 legend has inspired some of our newest packaging – a cricket theme that makes our products easy to apply and looks great on the bathroom shelf.
Kevin follows sporting icons like soccer star David Beckham and cricketer Denis Compton in the role, which dates back to the original Brylcreem Boys – the Royal Air Force pilots of the Second World War, whose gallantry and dash made them heroes to a whole nation.

Did you know?

• Brylcreem has been championing men’s style since 1928.
• As well as the original Brylcreem, the range includes hair gels, waxes, clays and pastes.
• Brylcreem products are sold in North America, Europe and India.

Innovations

Online Brylcreem style guides show you how to choose and use the best Brylcreem products for your hair and look.

Key facts

The glossy look that defined Brylcreem's original appeal is still massively popular, but our latest waxes and clays give men the option of a matt finish to hair that still holds its style.
Dove

In a world of hype and stereotypes, Dove provides a refreshingly real alternative for women who recognise that beauty comes in all shapes and sizes.

A brand that keeps to its clinically proven promises

To help you enjoy your own brand of beauty, Dove provides a wide range of cleansing and personal care products that make a genuine difference to the condition and feel of your skin and hair. Now the world's top cleansing brand, Dove started its life in 1957 as a beauty soap bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of women have dry skin.

Bringing out your real inner beauty

This promise remains at the heart of the brand and has been extended to a number of other products, supported by the industry's longest-running medical programme. Since the 1980s, for example, we've launched a moisturising body-wash, deodorants, body lotions, facial cleansers and shampoos and conditioners, giving you a comprehensive range of solutions to bring out your true inner beauty.

Real results for real women

Our commitment to delivering real results is mirrored in our advertisements. Our current campaign has been featured on over 25 major TV channels and in more than 800 articles in opinion leading newspapers from El Pais to Le Parisien, from The Sun to The Times, as well as in popular women's magazines. Our ground-breaking campaign for our new Dove Firming lotion, which features women of all shapes and sizes, is the latest example and underlines our commitment to breaking down stereotypes and enabling you to celebrate your beauty.

Did you know

• Just 12 % of women are very satisfied with their physical attractiveness
• Only 2 % of women describe themselves as beautiful
• 68 % strongly agree that the media sets an unrealistic standard of beauty
• 75 % wish the media did a better job in portraying the diversity of women's physical attractiveness, including size and shape, across all ages   

Taking action

Over the last few years, Dove has focused on delivering products that inspire women to enjoy their own beauty and individuality. As part of our Campaign for Real Beauty, the Dove Self-Esteem Fund (DSEF) demonstrates our commitment to the brand's mission 'to make more women feel beautiful everyday, by widening today's view of beauty and by inspiring women to take great care of themselves.' The DSEF aims to educate and inspire young girls through a series of tools and workshops which ultimately protects and nurtures their body-related self-esteem and enables them to become fully realized adults.   

Lux

Lux provides prestige-inspired beauty products made accessible to all which indulge the senses to make your skin and hair smell, look and feel more alluring and attractive, and inspire you to revel in the pleasure of expressing your beauty.

A starring role

Since its launch in 1924, Lux has had a glittering connection to some of the most beautiful and best-known stars in history. Through the years, actresses including Elizabeth Taylor, Marilyn Monroe, Brigitte Bardot and more recently Sarah Jessica Parker, Catherine Zeta Jones and Jennifer Lopez have endorsed the brand.
In Asia, where Lux is one of the continent’s leading beauty brand names, a selection of stunning Bollywood actresses have endorsed Lux products, with Aishwarya Rai one of the best-known brand ambassadors.

Embracing beauty & femininity in the 21st century

While Lux started as a soap, the range now includes shower gels, bath creams and a range of hair care products such as shampoos, conditioners and treatments.
Feminine, decadent, but always accessible, Lux provides women with a collection of sophisticated skin and hair care products developed to meet their needs and delight their senses.

Key facts

• Lux is the world’s best selling soap bar
• Lux has been advertised by stars including Marilyn Monroe, Brigitte Bardot and Catherine Zeta Jones
• The Lux brand includes soaps, shower gels, body lotions and a hair care range with shampoos, conditioners and styling products
• Lux is sold in more than 100 countries, and is the market leading soap brand in Brazil, Thailand, Arabia, India and Bangladesh 
• Lux hair care is the market leader in Japan
• The fragrances of Lux products are influenced by fashion – and always have been

Fissan
Fissan has been protecting and caring for babies' skin for generations. Today Fissan's range provides mild care for the skin and hair of newborns, babies and children.

Soothing babies since 1924

Every parent knows how easily babies' skin can become irritated. Nappy rash, dryness, and the effects of the weather all take their toll on babies' sensitive skin.
Fissan began with the famous 'Pasta di Fissan'. The original formula was developed in 1924 to deal with irritation in the nappy area. It met with huge success in Italy and has since expanded to become a trusted ally to parents who wish to protect babies' and infants' skin and hair.
Fissan's range includes shampoo, bath products, moisturisers and suncreams that protect against the effects of the sun, cold and wind, as well as giving cleansing and protection to the skin and hair.

Trusted with the softest skin

Parents have trusted Fissan for generations because of our commitment to safe, dermatologically-tested treatments, which build on the natural defences of their children's skin.
Now Fissan makes ranges suited to newborns, babies, and growing children. Bath products, shampoos, moisturisers, gentle cleansers, nasal sprays, and of course a full range of products for baby - all with the same mildness for sensitive skin.

Did you know?

At Fissan, we know that there is nothing as precious as your baby's health. In addition to ensuring that our products are dermatologically-tested, we take part in wide-ranging research projects involving paediatricians, dermatologists and hospitals. We continuously update and improve our formulae so that they are as mild, effective – and safe – as possible.

Innovations

Our Protezione e Natura range (Natural Care) was launched in 2010. Mild but effective, this range uses a selection of natural ingredients with soothing properties, including almond oil, aloe vera, calendula and camomile.

Key facts

The first Fissan formula was developed in 1924 by Arthur Sauer, a leading pharmaceutical researcher. The name comes from 'Fissuram Sanare' – which translates as 'healing cracks'.

From our range

Pasta di Fissan Multi-Action 5in1 is a new cream which combines active ingredients to keep babies' skin healthy underneath their nappies. Anti-enzyme and anti-bacterial ingredients combat irritation and micro-organisms while calendula and zinc oxide soothe and protect. Panthenol encourages skin regeneration, strengthening the skin's natural barriers. Clinical and dermatological tests have confirmed its efficacy.
Lifebuoy
Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions that enable people to lead a life without fear of hygiene anxieties and health consequences.

Improving health & hygiene for over 100 years

Lifebuoy is one of Unilever's oldest brands, a brand that was truly 'global' before the term 'global brand' was invented. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people in their quest for better personal hygiene. Soon after launch, Lifebuoy soap travelled across the world, reaching countries such as India, where even today it is still the market leading brand.

Lifebuoy saves lives

Consistent in Lifebuoy's 110+ year history has been its championing of health through hygiene. The brand's core promise of protection and a commitment to support life through unbeatable protection is at the heart of the brand name itself – Lifebuoy, the guarantee of protection when you are threatened. For example, a 1930's campaign in the US was titled 'Clean hands help guard health', encouraging the use of Lifebuoy soap to kill the germs on hands that can cause health issues. A similar campaign continues today, with Lifebuoy hygiene education programmes ongoing in countries including India, Bangladesh, Pakistan, Sri Lanka, Indonesia and Vietnam.

A helping hand

According to the World Health Organisation, diarrhoea is the single largest cause of preventable death, killing 2.2 million people every year. In 2003, it killed 600 000 children aged under five in India alone. It's been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diarrhoea – more than one million children – could be avoided.

Global Handwashing Day

To promote understanding of the importance of handwashing, Lifebuoy launched the first ever Global Handwashing Day in 2008, together with the United Nations and other partners. Lifebuoy brand teams in 23 countries helped raise awareness about how handwashing with soap can prevent disease.

Did you know?

Lifebuoy has always played a role in times of crisis, helping to prevent the spread of germs and disease:

• During the Blitz of London in 1940, Lifebuoy soap provided free emergency mobile washing facilities to Londoners. Lifebuoy vans were equipped with hot showers, soap and towel
• In the aftermath of the tsunami in Asia in December 2004, Lifebuoy bars were a key element in the relief packages distributed in Southern India, Sri Lanka and Indonesia to help prevent the spread of infectious diseases so endemic in the aftermath of such disasters
• In 2005 over 200 000 bars of Lifebuoy soap were donated to UNICEF and the International Committee of the Red Cross to support their earthquake relief operations in Northern India and Pakistan                          

Innovation

Since 2000, major changes have been made to the classic Lifebuoy soap bar to ensure that it provides improved hygiene protection and a more enjoyable healthy washing experience for its billions of consumers.

• Lifebuoy soap's classic hard red brick shape has been replaced with a new signature Lifebuoy shape. The new shape makes the bar easier to grip and use
• The Lifebuoy Brand team have developed a new formulation providing even better germ protection which creates a rich lather on the skin 
• Lifebuoy soap's characteristic medicated, carbolic smell has been replaced with a more enjoyable and contemporary 'health' fragrance 
• Lifebuoy has become more than just a red bar of soap – today the brand provides hygiene and health solutions for families, including a range of bar soaps, hand wash liquids and liquid shower gels. One of the most recent Lifebuoy innovation addresses the number one skin hygiene and health concern for teens and tweens: oily and acne prone skin. Lifebuoy Clear Skin is a bar soap formulated using radical new technology that is clinically proven to reduce even severe acne, by 70% in 6 weeks. Regular use, twice a day is proven to prevent and reduce the recurrence of acne                          

Key facts

• Today Lifebuoy is mainly sold in Asia and parts of Africa. It is market leader in every Asian market where it is sold
• Lifebuoy soap has been proven in laboratories to provide 100% more effective germ protection than ordinary soaps
• To date, 70 million people in rural India along have experienced the pioneering, Lifebuoy sponsored Health Education programme – the single largest private hygiene education programme in the world
• In 2005, Lifebuoy was awarded a 'Citizen Brand' accolade in Indonesia in recognition of the work the brand has undertaken in hand wash education
• Nearly half of the Lifebuoy brand's consumption is in rural Asia, where most of the population live on less than US$1 per day    

Radox

Relax, refresh, and be a little selfish for once. Radox's shower and bath collection – made for those indulgent moments.

Relaxation therapy – for the body & mind

Running around after others takes it out of you. We help people savour those precious moments they have to themselves, with a range of shower and bath products that make relaxing a joy.
At Radox, we have been helping people unwind for more than a century by creating therapeutic blends of natural ingredients. Now there are more Radox products than ever before – for the bath and the shower, of course, but also handwashes and scrubs.
Bubble baths, bath salts, shower gels, spa treatments and even shower smoothies – all formulated to soothe the body and pamper the skin. We think people with busy lives deserve a little therapy...

Let the stress soak away

We search nature for the blends of soothing and rejuvenating ingredients we use. Chamomile, eucalyptus, green and white tea, jasmine; thyme, lotus flower and orange blossom; rosemary, calendula and rose; all chosen for their ability to relax and refresh.

Did you know?

Radox has been soothing tired limbs since 1908, when our original bath salts for aching feet began our long success in mixing minerals and herbs into relaxing blends.

Innovations

Busy mums know the value of a moment to themselves. They've helped us create a wealth of time-saving advice in our me-time forum.

Did you know?

Our Skin Smoothies are a luxurious blend of fruit essences and nutrients designed to pamper the skin. You could try the Soul Soother – a blend of juicy blackcurrants, cranberry seeds, chamomile and natural herbs that creates a creamy lather.
Ponds
Pond's delivers products that make a real difference to women's skin and the way they live their lives.

A rich heritage

The impressive track record of Pond's began when Theron T. Pond, a pharmacist from Utica New York, introduced 'Pond's Golden Treasure' in 1846, a witch-hazel based wonder product. In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream and Vanishing Cream marked the brand's evolution to a beauty icon. By the mid-1920s it was reflecting this positioning with endorsements by society beauties. Its stylish image was underpinned by guarantees of product delivery and an understanding of women's beauty routines and needs.

Powerful international presence

In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in 1987 Unilever purchased Chesebrough-Pond's. By this time the Pond's brand had built up a powerful international presence.

Cutting-edge innovation

By the 1990s the face care market was responding to the introduction of products delivering unmet needs. Pond's was at the forefront of colour management developments in Asia and pioneered the use of AHAs for anti-ageing in the US. Cutting-edge innovation and an understanding of women's individual needs and priorities have maintained Pond's strong position in a dynamic global arena.

Pond's promise

From one man in a tiny home-made laboratory, to today's state-of-the-art R&D facilities led from Bangkok, Mumbai, New York and Tokyo, the Pond's promise has remained the same across 58 countries: to deliver products that make a real difference to women's skin and the way they live their lives.
 Rexona
Rexona gives you the confidence to handle whatever the day has in store because you know your deodorant won't let you down.

What makes Rexona tick?

They happen every day. Those unexpected moments when the adrenalin starts to pump and the sweat starts to flow. With Rexona's unique body-responsive technology, which releases extra protection as you need it, you'll know that your deodorant won't let you down. Better still, everyone can enjoy this peace of mind as Rexona is the only deodorant tailored to the needs of both sexes, with separate product ranges for each.

Moving forward

Now that we've established ourselves as a truly dual-gender brand with tailored solutions for men and women, we're extending our 'won't let you down' promise into other fields and markets. In Latin America and Europe, for example, we now offer Rexona Teens.
We're also exploiting our gender specificity by means of limited editions that refer to events or topics of main interest for both men and women.

A trusted partner

Rexona was originally created in Australia in 1908 by a pharmacist and his wife. Since then it has led the field by providing consumers with cutting-edge technology that’s been proven to deliver outstanding results.

Pioneering bigger, better results

In addition to our proprietary body-responsive technology, we've also been the first company to introduce Rexona Crystal, a product that eliminates the unsightly white deposits on dark garments commonly associated with aerosols and sticks. Rexona is now present in Europe, North America and Latin America. And the revolutionary new Rexona for Men range addresses men's very particular physiological needs.

Our environmental impact

Our Rexona 50ml roll-on deodorant is one of the most environmentally friendly on the market. The moulding, assembly and packaging processes were streamlined and energy efficiency improved, with the resulting roll-on weighing an average 8% less. The new offering uses 1 000 tonnes less plastic a year than the old 50ml roll-on.

Affordable for everyone

We're enabling millions of people in low-income markets, such as Asia, to enjoy the brand's benefits via affordable mini-sticks, mini-roll-ons and sachets of deodorant lotions, supported by personal hygiene education programmes.

Key facts

• World's largest deodorant in sales and market shares
• Number one position across more than half the world
• Proprietary body-responsive technology
• The only brand tailored to the individual needs of men and women 

 Signal & Close up
Protecting and enhancing your oral health 24 hours a day.

Signal – bringing mouths to life

Signal believes your mouth is the most expressive part of you. Through products such as Signal White System we keep your mouth at its healthiest best, letting your mouth live to its full potential.

Close Up – the closer, the better

Close Up knows that being close is a fundamental human need. Each Close Up product, like the red gel with long lasting freshness, gives you the social confidence you need to get closer to others.

Our products

In many of our products we use state-of-the-art technology to deliver the results you need. Signal White Now, our latest innovation, transfers optical-effect technology developed by Unilever’s laundry team to the field of oral care, using a blue pigment to make yellow teeth appear whiter. This instant-whitening toothpaste is an example of Unilever’s scientists sharing knowledge across product categories.
Another recent innovation combines two benefits in one toothpaste using new centre-filled technology. In Europe Signal combines the benefits of a gel toothpaste with the anti-bacterial action of a mouthwash, while in Asia Close Up has a gel with milk calcium nutrients in its centre to give you strong teeth and fresh breath.
We also have a wide range of toothbrushes. They range from Essential, the first global low-cost branded toothbrush, providing high performance at an affordable price, to Air Precision, a premium toothbrush which has an air cushion in its head, enabling the bristles adapt perfectly to teeth and gums, helping to remove deep plaque and food residue from every part of your mouth.

On a mission to improve oral health across the world

We invest significant resources in encouraging people to look after their oral health. One way we do this is through schools programmes where we teach children about dental hygiene and how to brush their teeth properly. We also develop strong relationships with local governments, as well as dentists associations. Some examples of these types of programmes include sponsoring the Month of Dental Prevention in association with ANDI (Italian National Dentists Association) in Italy; a Nutrition and Dental Health campaign run by Unilever in Nigeria, working in partnership with the Ministry of Health and Ministry of Education; and National Oral Health Days in Sri Lanka and Vietnam.
In addition to these programmes, in 2005 Unilever formed a unique global partnership with the FDI (World Dental Federation), the campaign slogan for which is Live.Learn.Laugh.
The partnership provides funding for oral health promotion projects around the world. National Dental Associations identify suitable projects and develop and promote these together with Unilever and the FDI. Projects already implemented include schools programmes, oral health awareness campaigns and mobile dental clinics.
Through the partnership, the FDI logo and supportive statements appear on Unilever toothpaste, toothbrush and chewing gum packs, in TV advertising and graphics in 38 markets worldwide.

Some of the work we are involved with includes:

Austria – A comprehensive education, examination and treatment programme for children of pre-school and primary school age, involving children, educators & parents.
Brazil – In collaboration with the ongoing Mais Vida project initiated by Unilever, an oral health programme reaching out to 15 000 children in the North East of Brazil.
Indonesia – A programme to train community teachers in oral health education in order to improve knowledge and skills of children in primary schools.
Nigeria – Covering 15 federal states in Nigeria, an oral health awareness project including media campaigns, free examinations and treatment to communities.

Key Facts

• Our brands reach some 4 billion mouths, approximately 70% of the world’s population
• Number two in toothpaste globally
• Number one or Number two position in 50 markets worldwide
• Strong market positions held in countries such as France, Italy, Indonesia, India, Nigeria, Brazil and China 
• Signal is also known as Pepsodent (Asia & Latin America), Mentadent (Italy), Zhong Hua (China), Aim (Greece), P/S (Vietnam)   

 St Ives
We believe that nature has the power to soothe, heal, awaken and energize. Your skin is part of the natural world we love, so we help you care for it - naturally.

Good all over

Your skin can look and feel beautiful – with ingredients from nature. We use the ingredients that nature has provided so that you can give your skin the loving care it needs. Our range of facial products, body washes, and hand and body lotions have all been designed to harness the power of nature to protect, revitalize and treat your skin.

Caring for every skin-type from head to toe.

St. Ives has spent more than 30 years exploring the skin care benefits of ingredients from nature. We use dozens of ingredients, from apricot to oatmeal – and we can help every type of skin look and feel fresher and younger.

The St Ives natural philosophy

Our respect for nature's powers goes hand-in-hand with a respect for the environment. We make every effort to source our ingredients sustainably, cut waste, and use eco-friendly packaging. The natural world is a vibrant source of energy and life and we are as committed to preserving its vitality as we are to bringing you its best ingredients for beautiful skin.

Did you know?

Our St. Ives skin profiler helps you find the skin products, body lotions and washes that fit your skin’s needs.

Innovations

We are constantly looking for new ways to harness the power of nature so that your skin can look and feel fresh and beautiful. Our new Purify Body Wash uses the vitamins and anti-oxidants from Pacific sea kelp and mineral salt to exfoliate dead skin cells and invigorate tired skin.

Key facts

We do not use parabens or phthalates in our products. Instead of chemically-derived additives, we have found naturally-based alternatives that are safe and effective.

From our range

Our Gentle Apricot Scrub uses the anti-oxidant power of apricot extracts and 100% natural exfoliants to reveal smooth and radiant skin. It is the best-selling scrub in the US, and many countries around the world.
Our Intensive Healing Hand Cream is made with olive, grape and cranberry extracts that gently heal dry skin. It is clinically proven to keep rough, dry skin moisturized all day.
Simple
Trust the goodness in our products to care for all skin types, even the most sensitive

Our philosophy is simple

With more than 50 years of heritage in caring for sensitive skin, Simple knows that using only the kindest ingredients pays dividends when it comes to looking and feeling good. Our philosophy is simple – no perfume, no colour and no harsh chemicals in any of our products, as these are the most common causes of skin irritation.
Our fragrance- and colour-free soap was launched in 1960 and was recommended by doctors for people with sensitive skin. Since then we've kept our products kind. We've added a range of bath and shower products, cleansers, toners, moisturizers, shampoos and conditioners – with skin loving nutrients and vital vitamins for naturally healthy looking skin.

Simple: good skin for everyone

There is a Simple solution for everyone who likes their skincare kind. The Simple Kind to Skin range contains the perfect blend of active ingredients and vitamin goodness to be kind to your skin and keep it naturally healthy. For teenagers, we have created the Simple Spotless Skin range, which is specially formulated with zinc and chamomile to give visibly clearer skin. The Simple Baby range provides what every parent wants – safe, gentle skin care, so kind that it is recommended for use even on newborns.
And whatever your age, you need protection from the sun – and Simple Sun Sensitive has been specially formulated to enhance the skin’s natural protection and defence against the sun. We even make a range of Regeneration Age Resisting products, which repair and protect while defending skin from early signs of ageing.

Did you know?

Using moisturiser as part of your daily skincare routine is essential to hydrate and protect your skin. Simple has a range of moisturizers to suit every skin type – all free of fragrance, colour or harsh chemicals.

Clinically effective, naturally

Natural ingredients are at the heart of everything we do. Our Simple Derma cream and lotion is designed to cope with very dry skin and is suitable for people prone to eczema and dermatitis – but it contains no harsh chemicals. Instead, the plant extracts natural aquaxyl and canola oil are the active ingredients – and Simple Derma is clinically proven to show results in just four days.
Sunsilk
Sunsilk provides real solutions to women's everyday hair needs everywhere.

Understanding what girls want & how girls feel

For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands and has designed its wash, care and styling collections to address the most common hair dramas in 80 countries around the globe.

Lively blondes, deeply brunettes & passionately reds

Since its launch in April 2006, the new Sunsilk range for blondes, brunettes and reds has been taking the European market by storm. The range has now been introduced in 15 countries in Europe and Australia, and several more countries are still to launch next year.
The range of 9 products has been designed for lively blondes, deeply brunettes and passionately reds. Each sub-range has a shampoo, a conditioner and a combing cream, all with top-performing formulations, at parity or superior to the leading designer brands, but with a great price advantage.
An insightful approach to colour-enhancing, the range demonstrates Sunsilk's understanding of what women want and how women feel. Sunsilk is the only brand to see the world through women's eyes.

Sunsilk hairapy

Sunsilk has started a 'hairapy' craze across the United States and Canada, featuring eight collections, ranging from Anti-Flat to Hydra TLC to Anti-Poof, which finally put an end to those nagging hair dramas. The 'Hairapy Collections' include shampoos, conditioners, and pre-styling star products.

Key facts

• Selling in 80 countries.
• Also sold as Elidor, Hazeline, Seda and Sedal. 

 Tresemme
The hottest hair fashions are easy with TRESemmé Salon-quality hair care products, without the salon price
 

Professional, affordable

From our origins in salons, we have always been driven by a simple truth; every woman deserves to look fabulous without spending a fortune. TRESemmé is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired, stylist tested products to help you create your own style and experience that salon feeling every day.

A TRESemmé style for everyone

Every individual's hair is unique – and so are our formulas. We make shampoos, conditioners, hairsprays gels, dry shampoos, mousses and more, for every type of hair and style of choice.
Our collections include the solutions to moisture, breakage, frizz, volume, and damaged hair for styles that last.
And if you need help with your hairstyle, our expertise is available online – with a galaxy of star hairdressing tips, advice from our stylists, and recommendations.

Did you know?

Finding the right product for your hair is simple with our Hair PROfiler , which puts you in touch with the experts.

Innovations

We are constantly developing new ways to give your hair the style and protection it needs. Our new Climate Control range contains unique formulas designed to protect your hair from the effects of the weather like humidity, UV rays, static and wind.

Key facts

TRESemmé stylists prepared to create the sharpest new fashions at Mercedes-Benz Fashion Week 2011 by making styling videos to help you achieve the latest look.

From our range

Keeping your hair feeling healthy and natural can be hard if you are also keeping up with the latest hair fashions. Our Classic Care collection helps you achieve the first step in any hairstyle – healthy, beautiful hair. From Clean and Natural Shampoo to Remoisturizing Conditioner, Classic Care lays the daily foundations for sensational hair.

Vaseline

At any age, at any time, no matter what your skin need, the Vaseline skin care team wants everybody to be able to enjoy great, healthy skin everyday.

Healthy skin everyday

In 1869, Robert Chesebrough, a dispensing chemist, discovered something amazing. He discovered a 100% natural product, rich in minerals from deep within the earth yet totally pure, which had remarkable healing properties when applied to cuts, burns and abrasions of the skin. That product was branded Vaseline petroleum jelly.

Keeping skin amazing

Just as Robert Chesebrough in the 1800s, we continue to be motivated by a passion and curiosity about skin. It's an incredibly complex and miraculous creation of nature. It protects us from adverse climate and from infection. It recreates and regenerates itself through our lives. It stretches, yet retains its form. It is waterproof, yet it can emit water.
It is easy to take skin and all of its properties for granted, but Vaseline never has. For over 130 years Vaseline has marvelled at skin, and through our products we share everything we've learnt over all those decades about how skin works and how to keep it in great condition. We are constantly developing accessible, everyday skincare products to help keep your skin amazing.
And to help people with skin conditions such as eczema and ectodermal dysplasia, we launched the Vaseline Skin Fund campaign in the UK and the US in 2008, with more countries to follow in the coming years.

Did you know?

• Skin is the body's largest organ, accounting for approximately 16% of your body weight
• One-third of all the blood circulating through the body is received by your skin
• Every 28 days, your skin renews itself completely
• The skin on your fingertips is the most touch sensitive skin on your body
• Your skin loses over 200ml of water per day through evaporation

Innovation

Recent product introductions from Vaseline include:

• Vaseline Intensive Rescue Range: Very dry skin has a new way of fighting back. New Vaseline Intensive Rescue is a range of products specifically designed with all of your different dry skin needs in mind. The range goes beyond instant relief and provides long-lasting moisture, promoting the proper environment for your skin to do something amazing: repair itself.
• Vaseline Cocoa Butter: When our skin is healthy, light reflects off the rich colour below the surface, enabling it to literally glow. But when skin is dry, its surface becomes uneven and rough, leaving it looking dull. Vaseline Cocoa Butter Deep Conditioning lotion penetrates deeply to smooth away roughness and the appearance of dark spots, igniting skin’s natural glow at the source.

Key facts

• Petroleum jelly was patented by Robert Chesebrough in 1865, and launched as Vaseline petroleum jelly in 1870 in the US
• By 1875 Americans were buying Vaseline petroleum jelly at the rate of a jar a minute. Today Vaseline petroleum jelly is a staple in medicine cabinets across the world, and a tub of Vaseline petroleum jelly is sold every 39 seconds*
• Vaseline and Vasenol products are available in over 90 countries around the world* (Vasenol is the alternative name for Vaseline in Portuguese and Spanish speaking countries)
• Vaseline is the number one hand and body lotion brand in the US

 VO5
VO5 offers an exciting range of shampoos, conditioners, treatments and innovative styling products for women. For guys, VO5 EXTREME STYLE means the very latest innovation at your finger tips, whether you’re into messed up styles or groomed to perfection.

You deserve to be treated as an individual

VO5 understands that not all women fit into ‘types’. After all, no two women are the same. You may buy the same shampoo because you want to cherish your colour or plump up your volume but does your hair have exactly the same needs? No. That’s why new VO5 shampoos & conditioners have Adaptive Haircare Technology™ which adjusts to provide the nourishment you need, where you need it. So it treats your hair differently to everyone else’s
In Canada, you can find our great VO5 styling products under the Alberto European brand.

Break the Mould

VO5 Extreme Style’s success is down to great performing products, consistent advertising and constant, salon lead innovation. No surprise it’s the most used styling brand by UK men and our mould breaking advertising has been a firm favourite since the launch in 2004!.

Did you know?

• VO5 was launched 50 years ago to repair and protect Hollywood actresses’ hair from the damage caused by scorching studio lights.
• The Original VO5 Hairdressing product was created with 5 Vital Oils. Today our shampoos & conditioners are formulated with a unique, modern twist of this blend.

Innovations

• The brand has a history of being the first to bring high-performance, salon- inspired innovation at a reasonable price to mass retail.For example ourMatt Gel innovation was the first to be launched in the UK, getting there even before the salons!

Key facts

• Over 10 million people buy VO5 every year!
• VO5 has been the UK’s #1 styling brand since 2005 and is the most used styling brand among British men.

 Nutrition
We've created policies and guidelines to ensure we always act responsibly when it comes to health and nutrition.

Acting responsibly

Millions of people around the world enjoy the foods and drinks we create. So the ingredients we use, the formulations, and the way we advertise and market our brands can potentially make a big impact on global health.
We aim to act responsibly and have a strong nutrition policy. We've also developed a carefully considered approach to health and nutrition which includes:

• encouraging a balanced diet with the right amount of proteins, carbohydrates, fats, vitamins and minerals
• developing a growing range of low fat, low sugar, low calorie alternatives, plus more 'active health' products such as pro.activ
• marketing responsibility our foods and beverages and helping to reduce over-consumption
• helping people understand the nutritional benefits of our products
• creating products that reflect the fact that people will only eat foods that they enjoy
• having sound specific evidence underpinning all our claims
• making significant contributions to researching the relationship on nutrition and health, such as the effects of good fats (unsaturated fats), fruits & vegetables and vitamins and minerals

Clear communication

We've also developed a set of marketing principles to ensure we're always 'honest, decent and truthful' in our communication – which include special principles on advertising to children.
As well as excluding anything that appears to condone over-consumption in our marketing, we also prohibit anything that undermines the promotion of healthy, balanced diets and lifestyles, or misrepresents snacks as meals. We will also make sure that any claims made in our marketing about any of our products are supported by scientific evidence.
Under our principles for marketing to children, we ensure our advertisements don't convey misleading messages, don't undermine parental influence, don't encourage pester power, don't suggest time or price pressure, don't encourage unhealthy dietary habits, and don't blur the boundary between promotion and content.
In addition, as well as supporting the development of international self-regulatory codes for all marketing and advertising, we recently agreed to voluntarily restrict all paid marketing communications (with the exception of packaging) directed primarily at children under the age of six years.
We believe that by putting these principles in place, we're not only doing the right thing, but we're being proactive through voluntary self-regulation – instead of simply reacting to external pressures.
Our Global Principles for Responsible Food and Beverage Marketing have been reviewed regularly since 2003 and updates published, the latest being in December 2010. See the related links to read more.