At least 400 businesspeople from Tanzania are expected to participate in a three-day business trip to Kenya through Namanga border post in a caravan dubbed ‘100 cars’.The historic event will be organised by an Arusha-based entrepreneur in partnership with the East African Community (EAC). The trip is meant to expose the Tanzanian business community to the EAC business.“We are calling the trip ‘100 cars’ because it will involve 400 people and every car will be having four people,” said Rosemary Ndesokia, executive director of the Arusha media and advertising firm commonly ‘Arusha Mambo’.
The trip will involve small-scale, medium and large scale businesspeople. Speaking at the launch of the media and advertising company, whose tasks include feeding East Africans and Tanzanians in particular with local and regional information through digital technology at the weekend, Ndesokia said she was optimistic that the trip would help Tanzanian businesspeople learn business skills from their Kenyan counterparts.
“We want the Tanzanian businesspeople to see with their naked eyes how our fellow Kenyans do business,” said Elifuraha Mtowe, chairman of Express Solution Tanzania Limited, a sister company of ‘Arusha Mambo’.
He explained that the idea of organising such an important trip was the fact that many Tanzanian businesspeople were not confident when competing with Kenyans.
“So, this trip will be used as an eye-opener for our businesspeople and I hope they will learn much from the trip,” he said, adding that the trip would materialise by the end of this year.
“From now on, we’ll be busy talking to the EAC on the modality of the trip…from there we’ll be able to set a time frame. But I can assure that, this is going to be a very big event.”
Arusha Urban MP Godbless Lema, who was the guest of honour commended the proposed business trip to Kenya, saying: “This will make Tanzanian businesspeople free from fear, taking into consideration that Tanzania is one of the EAC members countries to the Common Market.”
He said lack of confidence in many Tanzanian businesspeople was among the factors that killed business in the region.
“This is a commendable idea. I’m supporting your move,” the parliamentarian said, calling on other business people to emulate the spirit.
In another development, Arusha Mambo is set to start feeding East Africans and Tanzanians in particular with information through their cell phones and internet.
Mtowe said: “From now onwards people will be getting information on different aspects from their localities in their finger tips.”
According to him, Arusha Mambo has deployed reporters to move around and collect information from then grassroots to national levels.
“We have all modern facilities needed for the task and we’ve employed information communication technology (ICT) specialists responsible for ensuring that information reaches intended people,” he said.
The official stated that all information and advertisements would be stored for future use and anyone who wanted to come and retrieve that information was welcome to do so.
Under the new programme, Arusha municipality will be involved.
The firm has already installed 21 TV sets to carryout monitoring activities for local, regional and international channels.
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